The sky is the limit when it comes to a website. That doesn’t mean you should put everything you can on there though.
A general good rule of thumb is to put anything your customer wants or needs to know in order to do business with you.
If you need to share a lot of details about any part of your business it may be helpful to separate that into individual pages. That may mean your services could be separated into a page for each service.
Always ask yourself, would my customer find this helpful?
Check out the general example below for a 5-page website or one of these links will bring you down to some more specific examples including:
- Restaurant Website
- Plumber Website
- Hair Salon Website
You can use this Google Docs content template to create the content for each page of your website. You can put the content of each website page on a new page of the document to make it easy for you to tell the story of your business.
We’ll take care of putting it together in a simple and visually appealing story on your website. If you’d like to work with a professional copywriter we will be able to make some recommendations if you contact us.
- Home Page: Tell what your business does and where you do it.
- About Us: Tell about who’s behind your company and why you do what you do.
- Contact Us: Visitors to your website want to contact you. Provide all the ways they can do that.
- Services: List the services you provide and the details customers need to know about each one.
- Prices: Detail as much as you can what each service costs and optional costs also.
- Home Page: Show the most important information about your restaurant from the start including specials.
- Menu: Show the menu and prices so people know what to expect when they come in (or order takeout).
- Catering/Events: If you cater or host special events at your location, let people know about it.
- Dining Area: People like to know what to expect when they come in. Is it sit down dining or order at the front?
- Contact Us: Contact information should be on all pages but more details can go on a contact page.
- Home Page: What you do should always be obvious from the home page. Do you specialize in commercial, residential?
- About Us: Tell us about your experience, how you got started, what you do differently. Anything to set you apart.
- Contact Us: Make it easy to contact you and make an appointment. Do you offer emergency service?
- Services: Detail out all the different things you do for commercial and/or residential.
- Estimates: It’s nearly impossible to give exact prices but there’s nothing wrong with giving a general idea of common services.
Hair Salon Website
- Home Page: What you specialize in should be obvious from the home. Specials or new customer info is nice to include on the home page also.
- About Us: Tell about who works at the salon with pictures and details of experience and passions. People want to know about you and your expertise.
- Contact Us: Should I call to schedule an appointment or are walk-ins welcome? Where are you located?
- Services/Cost: List and detail all the different services you provide your customers with prices if possible. The more detail the better.
- Schedule: Make it as easy as possible to schedule an appointment by providing details on how to do that and different methods if possible.