What is the goal of your business? Maybe to provide you and your family a comfortable living or perhaps improve your standard of living. Whatever it is, maintaining an active local business listing benefits your business and will create more growth for you.
That means you’ll be putting yourself on a path to meet the goals you have for your business.
Unlocking massive growth online would make your life easier. Getting in front of your customers is the key that will make your business grow faster.
The most direct benefit of managing your local business listing everywhere is that you will suddenly become seen and called by more customers. Start with getting a free business listings scan that will show you what needs to be improved.
There are many other indirect benefits that are necessary pieces of the puzzle to achieve getting in front of more customers. This post will help you understand the importance of local business listings and their part in boosting your business growth online.
Local Business Listing Benefits
There are some distinct lower level benefits of a proper local business listing. All of these pieces contribute overall to how many customers are going to see your business online.
Each piece of accurate information out there about your business ensures your business is seen and ranks well. Of course, you need to be sure you understand business listings 101 so you have the basics under your belt.
Now for the local business listing benefits that will help boost your business to the top and get you more customers.
Increase Local Visibility
That person who soon becomes one of your customers went on a long journey before they got to you. You’re often not the first business they called up or came through the door of.
There are many touchpoints before someone contacts you. In fact, very few customers go with the first business they run across in their research.
It’s also the case that consumers do more research today than ever before. Why? Because they have infinite resources at their fingertips. You are never their only source of information.
What does all this mean?
The more places your business is seen, the more visible you are to customers along their journey to find the right business. Getting your local business listings right will lead to a dramatic rise in local visibility across the spectrum of customer journeys.
Get More Customer Insights
If you actively manage and monitor your business then you’re going get some valuable insights. The information you gather will help you tailor your service, communication, and website to speak your customer’s language better.
The more you can speak your customer’s language the more likely you are to get found online and rank better for what customers are actually looking for.
There are a lot of business directories online so it can be hard to consolidate all the insights you get from directories. That’s where a good business listings management platform comes in. It will give you one dashboard to monitor all your business insights across all directories.
Answer Questions Easier
This one has double the benefit. First, instead of just answering a question privately over and over, now you get to answer it publicly one time. That means if anybody asks the same question then you can refer to them to the answer.
The other benefit? You won’t even have to point people towards the answer in many cases! People who find your business on directories can also find the answers to their questions.
That will free you up to do more business stuff and less monotonous question answering.
It’s also the case that answers will be more visible than ever. Google, for one, is making many efforts to make the questions you’ve answered on your Google Business profile more visible.
When people search Google for a specific product at a business (think specific like black men’s dress shoes) Google will pull information from the question/answer section to show specific answers to inquiries.
These specific examples come from their website but Google pulls similar information from the question and answer section if it’s available. The first listing, Macy’s, does pull some information from the Q&A section but it’s not specific enough.
Improve Your Authority and Trust
Along with higher visibility with improved local business, listings management comes more authority and trust. As people see your business in more places you look more trustworthy.
Not only that but if your business information is consistent and well established, you’ll be trusted more. There is no doubt that people trust businesses that invest in themselves and present a level of trustworthiness.
76% of people who search on their smartphone for something nearby visit a business within a day.Think with Google
Boost Local SEO
Properly managed local business listings do have a direct effect on SEO. Not only that but a well-built and optimized website also affects local SEO.
Yes, the essential work off of each other as you can see in this search for a specific type of product.
Google will rank your business listing based on many different pieces of information available to it. The above example lists a business for a general search based on information from the website.
The rank of your business in the business listings and in search results is based on many factors, local business listings is part of those factors. Search engines pull information about your business from all over the internet.
Not only that but the more places that have consistent and accurate information will confirm the data that search engines have. What does that mean? With a higher level of verification comes a higher level of trust the search has it right.
If your business has more vast and trustworthy information than your competitor then you will rank first.
What do all of these benefits lead to?
You got it! More customers!
Getting everything right will help you rank higher which means getting seen by more people seeking yo out. With an increase in prospects also comes an increase in customers.
Manage Your Business Online
What does all of this mean for providing a comfortable living for you and your family or improving your standard of living?
It means if you can reach the right people online who are likely to become your customer then you can increase your profits. More customers who are ready to buy means more money in your pocket to do the things you enjoy.
These local business listing benefits affect your bottom line directly. You need to manage your business properly on directories everywhere and gain valuable insights that will help you improve and grow your business.
We have the right business listings management tool that makes managing your business everywhere a breeze. You’ll have no problem managing, optimizing, and monitoring your business.