What file format does my logo need to be in?

We have both a recommended file format and required file formats. The recommended file format will give you the best quality and look the best on all devices but it’s not always possible for you to provide the right format.

In the case you can’t provide the ideal format we do have minimal requirements.

Recommended Format

Our recommended file formats for logos are one of the following:

  • AI
  • SVG
  • EPS

These are known as vector formats and can stretch to fit the device they are viewed on.

Required Format

If you can’t provide a logo in one of the above formats then you at least must provide them in one of the following formats:

  • PSD
  • JPG
  • PNG
  • GIF

These are known as bitmap formats and are fixed in their dimensions. They cannot stretch larger without losing quality. These aren’t ideal formats but they will work.

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